Space Jam is a 1996 American live-action/animated sports family/comedy film starring Michael Jordan and featuring the Looney Tunes characters. The film was produced by Ivan Reitman, and directed by Joe Pytka, with Tony Cervone and Bruce W. Smith directing the animation. Nigel Miguel was a basketball technical advisor. A fictional account of Jordan's first retirement from the NBA, the film was released theatrically by Warner Bros. under the Family Entertainment brand label on November 15, 1996. It plays out as an alternate story of Jordan's initial return to basketball, this time with him being inspired by Bugs Bunny and friends. Despite mixed critical reviews, Space Jam opened at #1 in the US and grossed over $230 million worldwide.