Frosty the Snowman is an American animated Christmas family television special based on the popular song of the same title. The program, which first aired on December 7, 1969 on CBS (where it still airs to this day), was produced for television by Rankin/Bass and featured the voices of comedians Jimmy Durante as the film's narrator (Durante's final performance in a film) and Jackie Vernon as the titular character. This special marked the first use of traditional cel animation (as opposed to stop-motion animation) for Rankin/Bass in a Christmas special. Arthur Rankin, Jr. and Jules Bass wanted to give the show and its characters the look of a Christmas card, so Paul Coker, Jr., a greeting card and Mad magazine artist, was hired to do the character and background drawings. The animation was produced by Mushi Production in Japan, with then-Mushi staffer Osamu Dezaki among the animation staff.